I recently stumbled on a touching article by Eric Meyer in which he recounts how a well-intentioned feature by Facebook wasn't quite well-intentioned after all. A while back, Facebook launched year in review, a feature which highlights and shares a user's meaningful moments from the past year.

And so Eric was presented with a photo of his daughter. Tragically, his daughter had passed away a few months earlier.

I am not trying to pick on Facebook. But I'll definitely pick on the plurality of thoughtless process we unleash on our users, clients and prospects. Websites that don't help our clients, but distract them. Newsletters and emails that steal time instead of sharing value. Tools and gadgets that don't make us better but just reinforce old, bad habits.

We have a responsibility to look at things from the other person's point of view – and to do what's best for them. In other words, be considerate.