This year I tested for the 2nd Dan black belt in Taekwondo, after preparing almost three and a half years. Black belt exams are an interesting beast. They feature an extremely deep curriculum, but most importantly there is a minimum time requirement for advancing from one rank to the next. The reason is a very simple one: time is needed for techniques and the individual to mature. The point is that it is a journey, not a result. There are no tricks, hacks or silver bullets.

Similarly, tricks, hacks or silver bullets never made a big impact for my business. And honestly, they have never made a big impact for any of my clients either. If there is a trick or hack it's always been crafting holistic, consistent and high-quality experiences.

Crafting these experiences takes time. Only when all parts of a (digital) business strategy (positioning, right channels, product/service-market-fit) align, you get something that is better than the sum of its parts. And an enduring process, which will bring new clients, growth and revenue for a time to come.